A great brand doesn’t scream for attention; it quietly pulls you in, creating a space that feels like an invitation.
— Ela | Artium Creative
Strategic branding and bespoke writing for business owners
Your ideas deserve more than a logo. Build a brand that earns trust and leaves a lasting impression.
Clear and consistent communication shapes how your business is perceived. It builds trust, suports credibility and helps the right clients understand the value of what you offer.
I work with entrepreneurs and small teams to refine their brand presence through strategic writing and branding. From website content to brand foundations, I bring structure and clarity to your message so it resonates across every part of your business.
Writing Sur Mesure
I create bespoke content that communicates your values and strengthens your brand presence.
- Website Content – communicate your offer with clarity
- Marketing Copy – strengthen your positioning with strategic writing
- Branded Content – create consistent, long-form assets that support trust and visibility
- Brand Storytelling – craft narrative elements that express your values
Business Branding
I help build brands that reflect their mission and values, and grow their business with clarity.
- Brand Strategy – define the core identity behind your business
- Voice and Messaging – shape the tone and language that builds recognition and trust
- Visual Direction – implement creative direction aligned with your audience and goals
- Brand in Action – apply your brand consistently across all touchpoints
Explore Business Branding
Writing Sur Mesure for businesses
Tailored business writing that reflects your vision and earns your audience’s trust.
Clear, purposeful communication is essential for growth. Yet articulating your ideas in a way that resonates with your audience can be a challenge, particularly when you are focused on the bigger picture.
I am not here to reinvent who you are. My role is to help you align your message and voice so your clients immediately recognise your value.
I craft bespoke written content for entrepreneurs and small teams – from persuasive website content to strategic brand storytelling. Every piece is designed to reflect your values, clarify your message and support your business goals.
Engaging website content
Your website is often the first point of contact with your brand. It should inform, engage and earn trust.
I write bios, service and product pages, and editorial content that reflects your vision while guiding your audience with purpose.
Every word is chosen to reinforce your credibility, communicate your value and support conversion, without resorting to clichés or overstatement.
Authority-building marketing copy
Persuasive marketing content is designed to enhance your authority and support business growth. Effective copy doesn’t just describe. It positions, persuades and connects.
I write refined, conversion-focused copy for brochures, advertising materials and product descriptions, always tailored to your audience and sector.
The goal: to reinforce your expertise and make it easier for clients to choose you with confidence.
Branded content assets to build consistency across every touchpoint.
Your written assets should work together to support your positioning and extend your reach.
To help you achieve this, I create long-form and short-form content for blog posts, articles, e-books, newsletters, brochures or flyers, all developed with strategic intent.
These assets support your visibility, reinforce your positioning and offer lasting value to your audience.
(Please note that social media management is not included)
Brand storytelling to articulate the essence of your brand through compelling narrative.
Your story isn’t just something you tell. It is how people come to understand what you stand for.
I help you define and refine your original story, values and vision – creating a cohesive narrative that builds connection and positions you with clarity.
These stories go beyond ‘about‘ pages; they shape how you are understood and remembered.
Disclaimer | Writing Sur Mesure for business owners and entrepreneurs
Please note that all writing services listed above are offered as separate, one-off, bespoke packages. Once completed, the final written product is delivered as agreed, with no recurring commitments.
Social media content creation and management fall outside the scope of my services.
Ready to bring clarity and structure to your business communication?
Business Branding
Clarify your message. Strengthen your presence. Attract the right clients.
If you find it challenging to communicate your value, or if you attract the wrong clients while confusing the right ones, you are not alone. Many business owners adapt and refine their work, yet their brand still resembles an early version of themselves. If your message no longer reflects your growth, it is time for it to evolve.
My role is to help you close that gap. I work with growth-focused entrepreneurs who want une base solide pour leur marque — a solid foundation for their brand — and the tools to communicate with confidence and consistency.
Position your business for growth, visibility and trust. Build a brand that reflects your value with clarity and intent.
Branding for businesses is the right fit for you if you are:
- launching a new business and seeking a strategic brand foundation
- evolving and ready for a brand that reflects your growth
- repositioning after a pivot or preparing to launch a new offer
- ready to move beyond sounding generic and express your values with clarity
Your business already delivers value. Together, we will ensure that your brand reflects it across every touchpoint. This is not about clever positioning or surface-level polish. It is about building a brand that communicates what matters to the people who matter.
Explore the four core areas of Business Branding:
- Brand Strategy – your brand’s foundations: who you serve, what you stand for, how you show up
- Voice and Messaging – consistent language that resonates with the right clients
- Visual Direction – creative guidance for a distinct presence
- Brand in Action – practical direction to carry your brand across touchpoints and platforms
Brand strategy is where everything starts.
It defines your business, positions it in the market and guides how you show up across every channel. A strong strategy foundation ensures that every part of your brand – from how it looks to how it speaks – is cohesive, intentional and aligned with your business goals.
Without a brand strategy, your presence can feel fragmented and unclear, making it harder to attract the right clients or build lasting trust.
That’s why we begin by uncovering the core elements that make your brand meaningful, memorable and distinct. Together, we will define the strategic building blocks behind your brand — who you serve, how you want to be perceived and what makes your business stand out.
This is more than positioning. It’s story-driven strategy designed to foster connection and inspire action.
Brand Strategy for businesses and entrepreneurs includes:
- Mission and vision alignment – how to ensure that your brand reflects your purpose and supports long-term goals
- Target audience clarity – who you serve, what they care about, and how to speak directly to their needs and desires (focused on demographics and needs)
- Competitive audit – a snapshot of what similar brands are doing and opportunities to stand out
- Brand identity and positioning
- for founders and teams: a clear business brand rooted in mission, values and positioning
- for solopreneurs and creatives: a personal brand that feels authentic, grounded and aligned with your vision.
- Brand personality and tone – the emotional traits of your brand: how it feels, sounds and creates connection; covers tone, language, behaviour and energy
Optional add-ons related to Brand Strategy services – Business Branding
- Client personas development – deeper insight into your audience’s mindset, tone preferences, habits and priorities; includes psychological and contextual profiling for messaging and customer journey decisions
- Brand storytelling session – shape and refine your ‘founder original story’
Disclaimer | Brand Strategy services – Business Branding
Please note that this is a one-time, strategy-focused engagement designed to provide brand clarity, direction and a strategic foundation.
It does not include implementation, brand management or the creation of brand assets, unless specifically agreed upon and invoiced separately.
Your brand isn’t just about how you look. It’s about how you sound.
The words, tone and rhythm you use shape how your audience sees you and whether they connect, trust or take action.
If your content feels like a patchwork of different voices or if your potential clients hesitate because they are unsure what you do, the issue isn’t your offer; it’s your message. The right words help clients develop trust and engage with you.
That’s where my Voice and Messaging strategy comes in. I will help you define how your brand speaks and what it says, so that you show up with confidence.
Together, we will shape messaging that’s clear and conversion-friendly. It will become the foundation for how you communicate your value, build trust and foster meaningful connection with the people you want to reach.
Because without a clear voice, even the best product or service can get lost in the noise. A strong message ensures you are heard and remembered.
Voice and Messaging for businesses and entrepreneurs includes:
- Audience-focused language – how to tailor your messaging to speak directly to your audience’s needs, desires and challenges
- Brand voice and tone – what your brand sounds like, how it speaks and why tone matters in written and spoken communication
- Key messaging framework – how to craft core messages your brand will consistently communicate
- Brand voice strategy – how to adapt your voice for your website, emails and marketing materials
Clear, compelling messaging doesn’t just build trust. It drives results, fosters loyalty and positions your business with authority.
Optional add-ons related to Voice and Messaging services – Business Branding
- Copy audit and recommendations – feedback on your existing content
- Content themes and guidelines – ideas for consistent messaging across blogs, newsletters and other content
- Tagline and slogan development – crafting memorable phrases that capture your brand’s essence
- Tailored content writing – discover my writing services
Disclaimer | Voice and Messaging services for Business Branding
Please note that this is a one-time, strategy-focused engagement designed to provide clarity with your brand voice and messaging direction.
It does not include ongoing content creation, implementation or brand management. While I provide strategic guidance for elements like website copy, bios or pitches, actual writing services are not included in this offer, unless specifically agreed upon and invoiced separately.
Your visuals speak before you do. Make sure they say the right thing.
Your visual identity is often the first impression clients have of your business, shaping perception in an instant. A strong visual presence doesn’t just attract attention. It builds trust, influences decisions and sets the tone for lasting relationships.
When your identity aligns with your message, it strengthens the story and reinforces the value you deliver. Without clear direction, design can drift off-brand, confuse clients or even fail to reflect who you truly are.
That’s where I come in. I guide you in shaping a strategic visual foundation that aligns with your brand’s personality, positioning and audience.
Visual Direction ensures consistency across all platforms, fostering recognition and a cohesive experience. While I don’t create logos or graphics directly, I provide your team with guidance they need to design with clarity and consistency.
Visual Direction for businesses and entrepreneurs includes:
- Visual identity direction – strategic guidance on how to align key visual elements like your logo, colour palette or layout style, with your brand strategy and personality
- Visual tone alignment – how to match your brand’s look and feel with your voice, messaging and personality
- Design audit and feedback – a review of your current materials to assess alignment with your updated brand direction
Optional add-ons related to Visual Direction services – Business Branding
- Brand guide – a practical guide to using your brand’s values, visuals and messaging consistently across platforms
- Mood board development – visual concept board to inspire or guide brand style
- Creative direction notes for key brand elements – practical guidelines on how your brand’s visuals should look, feel and function across visual assets
Disclaimer | Visual Direction services for Business Branding
Please note that this is a one-time, strategy-only engagement focused on visual alignment and creative direction.
It does not include graphic design, logo design or creation / development of any visual brand assets. While I provide strategic guidance for elements like the colour, typography and layout, actual design execution is not included.
A great brand doesn’t live in a document — it lives in every experience your audience has with you.
Once your strategy, messaging and visuals are defined, the next step is making sure they are applied effectively in the real world, by real people, for real business growth.
Without guidance, it is easy to lose consistency and spend your energy in the wrong places.
That’s where I step in, bridging the gap between strategy and everyday practice. I guide your focus to what matters most and help you apply your brand with clarity in everything you share.
While I do not create your content or manage marketing campaigns, I provide the tools and direction to help you show up authentically across client-facing platforms.
Brand in Action for businesses and entrepreneurs includes:
- Website messaging strategic review – feedback on how effectively your homepage communicates your brand story
- Client experience mapping – how to align your brand’s tone and values across your customer journey to create a memorable experience from first contact to follow-up
- Practical usage guidance – how to use your brand’s voice in everyday business tasks online and offline, such as proposals, intro emails, newsletters, bios, etc
- Touchpoint alignment priority plan – where your brand matters most and how to apply it step by step
- Brand implementation guidance – where to show up and how to apply your visual and verbal brand intentionally across core business assets
Optional add-ons related to Brand in Action services – Business Branding
- Quick-start checklist or brand application guide – a simple practical reference for founders and small teams)
- Touchpoint mini audit – review and feedback on your brand expression across key interactions, like website, packaging, business cards, proposals, email signature, etc
- Copywriting and content writing support – if you’re looking for writing support, see full writing for authors and businesses services
Disclaimer | Brand in Action services for Business Branding
Please note that this is a one-off, strategy-focused engagement designed to help you activate your brand across real-world touch-points.
It does not include ongoing content creation, marketing execution, guidelines implementation or brand management. I provide strategic guidance for how to apply your brand, but actual implementation and execution are not included, unless specifically agreed upon and invoiced separately.
I do not create social media strategies or content and I do not manage social media channels. I can, however, help you adapt your brand voice for use across relevant channels.
Ready to build a brand that reflects your growth and speaks to the right clients? Enquire about working together.
Disclaimer: While I do my best to provide high-quality strategic guidance, your results will ultimately depend on your own commitment, implementation and consistency following delivery. Outcomes may vary and no specific results are guaranteed.
All final strategy deliverables become the property of the client upon the full payment. However, any proprietary frameworks, methods or internal processes used in the development of the strategy remain the intellectual property of Artium Creative. Any information shared during the strategy process will remain confidential and will not be disclosed to third parties without written consent, except where required by law.
Due to the nature of these services, all payments are non-refundable once work has commenced. Artium Creative is not liable for any indirect, incidental or consequential damages arising from the use or misuse of the brand strategy materials provided. Project scope, timelines and revisions are outlined in our agreement. Any additional work beyond the agreed scope will be subject to a separate agreement and may incur extra fees.
First published: 2019/12/22 | Last updated: 2025/09/20